wordpress blog stats
Connect with us

Hi, what are you looking for?

CCAvenue introduces workflow to streamline UPI payments on mobile gateway

CCAvenue has announced Intent, a UPI payments flow on its payment gateway. Usually, UPI transactions involve answering a push notification after entering your payment address while checking out. With Intent, the payments processor hopes to bring in the level of simplicity that other payment methods like Net Banking, mobile wallets and credit/debit cards have already had for online payments.

On Intent, which will be automatically rolled out to on all mobile Android apps where CCAvenue is integrated, UPI payments will simply redirect to one of a few UPI apps that are installed on the user’s phone, and redirects back to the payment gateway on the app. While this still involves jumping back and forth two apps, the process is automated by CCAvenue. Intent is not available on iOS.

Not the first implementation

An Intent-like payment flow has already been around on the BookMyShow app and on apps like Swiggy where PhonePe is integrated. In the latter case, the app simply redirects to PhonePe, finishes up on the transaction after the user has entered the MPIN, and returns to the main app. But this is a solution that needs to be implemented by the app developer themselves.

CCAvenue is partnered with services like MakeMyTrip, Yatra, Jabong and Myntra, and for clients where their checkout/gateway service is already integrated, this feature will automatically roll out, the company said. It’s unclear if this will work for every UPI app, or only on the apps that CCAvenue named in its announcement, which are WhatsApp Pay, PhonePe, BHIM and Tez.

Advertisement. Scroll to continue reading.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The Delhi High Court should quash the government's order to block Tanul Thakur's website in light of the Shreya Singhal verdict by the Supreme...


Releasing the policy is akin to putting the proverbial 'cart before the horse'.


The industry's growth is being weighed down by taxation and legal uncertainty.


Due to the scale of regulatory and technical challenges, transparency reporting under the IT Rules has gotten off to a rocky start.


Here are possible reasons why Indians are not generating significant IAP revenues despite our download share crossing 30%.

You May Also Like


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ