Restaurant listing and food delivery company Zomato has added an option to add a tip for the delivery person. The company said that the tip feature allows users to add a small tip between Rs 10 to Rs 50 to the order which is directly transferred to the delivery executive without any deductions by Zomato. This feature appears during the final stage of placing an order on the same page as customer information, order cart. We checked the tip feature in Delhi, and it is live on the app. Besides this, Zomato has also introduced a new feature where a short bio of the delivery executive can be added. The short bios of the delivery executive comprise information like their education, hometowns, languages they speak, life, families etc. The bio appears after a delivery executive is assigned for an order, and is on the same page with information such as - the order status, summary and the delivery executive’s contact details and rating. Siladitya adds: Tipping is generally an expression of gratitude towards someone who has provided you with good service and in most circumstances is blind to the background of the service provider. What makes Zomato's implementation of tipping so bizarre is that you have to tip in advance, i.e. you have to anticipate whether you'll get good/prompt delivery or not. On top of that, the option to add bios for the delivery executive seems questionable, when a photo and name should suffice. Why should any customer have the right to know…
