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Youtube adds new monetisation options for creators, including paid subscriptions

YouTube has announced several new features that expand the monetisation option for mid-level content creators on the video platform. A key new addition is a paid subscription feature that will allow content creators to offer exclusive content behind a $4.99 monthly paywall. Also new is the ability to pre-record videos for live streams. Paid subscriptions The monthly channel subscription is an expansion of the program previously known as 'YouTube Sponsorships' which was only available to select Youtube channels. Now rebranded as Channel Memberships, creators can name their fan clubs and charge $4.99 for membership. There are some caveats though — creators will need to have 100,000 subscribers or more, be over 18 years and be members of the YouTube Partner Program. Paying subscribers will gain access to members-only posts in the Community tab where creators will share custom perks from time to time, like access to an exclusive live streams, additional videos, shout-outs, news of upcoming events, early access to ticket sales and other things. Pre-recorded content on Live The new souped-up live broadcast section called 'Premieres' will allow Youtube creators to leverage some of the advantages of going live while still broadcasting pre-recorded content. Premiers will include a lot of the staples of live broadcasts like Super Chat, where users pay donations to have their comment highlighted and linger on a live chat. By allowing the broadcast of pre-recorded videos on live stream, Youtube intends to see creators focus on things like answering live chat questions while the pre-recorded…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

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