Uber has named Pradeep Parameswaran as its new President of India & South Asia, effective immediately. Parameswaran had joined Uber in January 2017 on a leadership position, and now he will head the rides operations across India and South Asia.

Prior to Uber, he has worked with companies like Den Network,  Hindustan Lever,  McKinsey & Co. He is also an angel investor in Indian startups and had been an advisor to technology startups in Cloud, Gaming, Remote healthcare and enterprise software. Pradeep has studied engineering from Bombay University and holds a degree of MBA.

Pradeep fills the position vacated by Amit Jain in May. Uber had elevated its India and South Asia head Amit Jain as a Regional General Manager for the Asia Pacific region to scale up Uber’s operation in APAC region, which includes Australia, New Zealand, and North Asia, India and South Asia.

Uber’s focus in India

Early this year,  Uber’s COO Barney Harford, in his four-day maiden trip to India, spoke about Uber’s plans and investments for India, and how the country is key to Uber’s performance in the coming years.  He said that the company will be doubling its investment in India and will infuse in funds of an undisclosed amount to expand its products, partnerships and employee base in the country.

Uber’s CEO had earlier said that India is among the top three markets (US and Latin America being the other two) for Uber and it accounts for 10% of all trips globally.