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Twitter aims to highlight content that ‘matters to you’ with new updates

Twitter started rolling out features aimed at personalizing users' feed based on their interactions with other accounts and content on the app, with a renewed focus on delivering news on the platform. The updates will go live for US-based iOS and Android users in the coming few months. The company is trying to make it easier for users to "discover more of what matters to you" with a newly designed explore tab, breaking news alerts and personalized news alerts on the timeline. Twitter is changing the explore tab to be divided by topic instead of by content type along with a feature that gives a 'recap' of an important event and receive a package of videos, tweet, news stories and articles for that event. Twitter wants you to read the news — on Twitter The app has already been sending out breaking news alerts on its platform, and it is now adding the feature for personalized news which is news alerts on the basis of what/who you follow, what you tweet about — information that is relevant to you, put together by algorithms and human curators. The news alerts, packaged with videos and tweets, will appear at the top of the timeline, the first thing users generally see when they open Twitter. “We want Twitter to be the little bird on your shoulder that tells you what you need to know when you need to know it,” said Keith Coleman, Vice President of Product at Twitter. Until now, users had…

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