It's been a decade since tape cassettes have done significant business for music labels. In that decade, the explosion of digital music has meant that cassette decks and physical music were pretty much dead. So when Saregama launched a physical music player in 2017, it had been a long time since they had any significant direct relationship with individual customers. As it turned out, those customers were more than enthusiastic about Carvaan, the music player that catapulted Saregama back into retail. Carvaan comes pre-loaded with 5,000 songs from the pre-Internet era, and its sales show that there is tremendous nostalgia that Saregama was able to tap into. The company has made the device available in Bengali, Tamil and Marathi, on top of the Hindi original. "Electronics business is not something that came [naturally] to a B2B company," said Vikram Mehra, Saregama's Managing Director. "So we took it slow to maintain quality, we took it slow to build our pipelines, we took it slow so that we can build the distribution network properly and at the end when we are finishing the year I think we are very satisfied with the way in which Carvaan numbers have grown." The numbers Saregama has four manufacturers making Carvaan, the latest one being Indian. Here's how many units they sold each quarter, including other variants like Carvaan Mini: Quarter Units sold Gross margin Q1 FY 2017–18 14,000 17% Q2 FY 2017–18 95,000 19% Q3 FY 2017–18 132,000 20% Q4 FY 2017–18 146,000 22% Total…
- Practo Partners With Government To Help Develop India’s Health Stack January 31, 2023
- Attend Our Briefing: Impact of Google’s changes to Android and Play Store January 31, 2023
- Why is Andhra government pushing facial recognition attendance on all its workers? January 31, 2023
- Karthik Rai On Developing an Interoperability Framework for India | Meta India Tech Scholars 2021-22 January 31, 2023
- Indian Telecom Watchdog issues consultation paper on regulating converged digital technologies and services January 31, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...