Flipkart-owned payments platform PhonePe has partnered with Goibibo to allow in-app hotel bookings and payments. As per the partnership, users will be able to book hotels and pay for the same via the PhonePe app.
Goibibo will offer a ‘Hotels’ microapp on PhonePe’s app to enable the transaction, which means users will have Goibibo-like experience on PhonePe while booking the hotels. Users will also be able to use their goCash balance (Goibibo’s promotional currency) to make these hotel bookings. Along with payment, users will also be able to avail cancellation and refund options in the micro-app.
With this partnership, about Phonepe will get to offer Goibibo’s 50,000 domestic hotels & homestays, including Goibibo certified goStays and international hotels. Sanjay Bhasin, COO, Goibibo said in a statement that, “PhonePe has taken a unique approach to solve digital payments, and their open ecosystem allows us to build the Goibibo experience into their app and engage with a wider user base on their platform.”
PhonePe claims 100 million users and has in-app tie-ups with RedBus, Mumbai Metro and most recently Ola Cabs. A week ago, PhonePe has entered into a similar partnership with Ola Cabs where users can book an Ola through the PhonePe app.
PhonePe in the payment wars
Flipkart infused Rs 518 crore in PhonePe via Flipkart Payments, a Singapore-based subsidiary of the e-commerce giant. The investment is part of the $500 million commitment Flipkart made to invest in PhonePe last year.
PhonePe battles with Paytm, and the Flipkart’s payment app has time to time raised questions on Paytm. For instance, PhonePe accounted for 16% of all UPI transactions, whereas Paytm responsible for 40% of all UPI transactions. Paytm used these numbers to claim the crown of the market leader in the UPI space. PhonePe had some interesting comments to make on Paytm’s massive lead when counting the number of transactions. PhonePe said while Paytm “seems to be leading the market” in terms of the number of transactions, the average value of such transactions is much lower at Rs 38 compared to its own average transaction value of Rs 1,820.