Paytm announced new services on its in-app Inbox, which it says has 120 million active users, reported Mint. Now, Inbox will stream live TV, news, and entertainment videos and offer more games. It was originally launched in November 2017 primarily for messaging and exchange money. Inbox did originally offer cricket and trivia games with its launch last year.
Paytm claims that the Inbox feature alone has 120 million active users. Remember that WhatsApp, which is solely a messaging app launched in the country nine years ago, claims 200 million monthly users. In this context, Paytm’s claim of 120 million active users for a service that was launched just a year ago needs a second thought. The company needs to define what constitutes a monthly active user (MAU); most apps count a unique user even opening the app once in 30 days as an MAU.
The digital wallet claims to have 320 million monthly active users as a whole. For live TV and entertainment, it has partnered with Hungama, UC News and Yupp TV, and others for content. The update will be fully rolled out within this week for Android, and is already out for iOS, said the company in a statement.
“We will now be offering various content from news to live TV to entertainment videos and games to strengthen our relationship with customers,” said Deepak Abbot, senior vice-president at Paytm. The company expects a surge in the number of sessions per users while increasing the time spent on the app, he said.
Remember that Facebook-backed WhatsApp is beta-testing a payments service. The full rollout was expected by June 7 but has been pushed due to concerns over privacy and RBI norms over data localisation.