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After WhatsApp, Facebook introduces group video calls on Instagram

Facebook-owned social media app Instagram has introduced group video calling. This will presumably work with the same technology the company uses on WhatsApp and Messenger, both of which Facebook owns. The company announced that the feature has now been rolled out in a blog post. This is the first time Instagram is getting any kind of video or voice calling at all. As the company explains,

You can video chat with anyone you have an active Direct thread with. If you block a person, they will no longer be able to video chat you. You can also mute a person if you don’t want to receive notifications from them. To update your video chat notifications, tap the gear icon on profile and find the new video chat control in Push Notifications.

ReadWhatsApp rolls out group video calling

As with WhatsApp, this change was also introduced by Instagram at Facebook’s developer conference F8. Unlike WhatsApp’s implementation, Instagram’s group calling feature works for group chats. On WhatsApp, group calling works much like conference calls, where additional participants are added after the call starts.

The company also revamped its Explore tab for finding new content, adding ‘Channels’ for specific topics like Art, Travel, Animals, and so on.

Instagram was recently valued by Bloomberg at $100 billion. Facebook had acquired the app for $1 billion in 2012.

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I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



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