Hungama has joined the club — it has entered the original video content market in India. On Wednesday, the entertainment company’s video-on-demand service Hungama Play will release the first of its four original web series. Although this is the first venture into original long-form video content, it has a music streaming service called Hungama Music, and has streamed short-form video content before. The first four shows announced by Hungama will be in a mixture of Hindi and English. The entertainment company also plans to create original content in other major Indian languages as well. Original content in India The original video content market is catching on in India — the video streaming market is populated with recent and older players. Netflix India announced three new Indian shows in February 2018, and has a total roster of over six upcoming Indian shows. Amazon signed on 14 comedians in 2017 for its subscription service Amazon Prime Video. Balaji TeleFilms launched its own video on demand app ALTBalaji in February last year. There are several other players such as Hotstar by Star India, Voot by Viacom 18, Viu by VuClip, Zee5, Hooq, Eros Now, among others. Hungama offers a paid subscription on its own starting at ₹60/week and also on hardware and telco partners. The shows will stream on Vodafone Play, Idea Movies & TV, AmazonFire TV Stick and other Android TVs, thanks to Hungama's aforementioned partnerships. Vuclip, a California-based streaming company, which launched Viu in India in 2015, has released original content…
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