Hungama has joined the club — it has entered the original video content market in India. On Wednesday, the entertainment company’s video-on-demand service Hungama Play will release the first of its four original web series. Although this is the first venture into original long-form video content, it has a music streaming service called Hungama Music, and has streamed short-form video content before. The first four shows announced by Hungama will be in a mixture of Hindi and English. The entertainment company also plans to create original content in other major Indian languages as well. Original content in India The original video content market is catching on in India — the video streaming market is populated with recent and older players. Netflix India announced three new Indian shows in February 2018, and has a total roster of over six upcoming Indian…
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