Google’s AdSense and AdWords — the latter of which will soon be rebranded — are now available to publishers and advertisers in Telugu. Publishers and advertisers can now natively make Telugu language ads and distribute them to audiences in that language. Advertisers in Andhra Pradesh and Telangana, where the language is spoken, will now be able to monetize more content in Telugu due to this change.

While Google’s search engine is already available in many Indian languages, its ad products have been slower to localise. Google’s ad platforms have so far only been localized into Hindi, Bengali and Tamil.

Google’s recent Indic language initiatives

February 2018: Added Tamil support for AdWords and AdSense. Also added Hindi as an option to use in Google Assistant.

October 2017: Added support for Bengali language content in Google AdWords and Google AdSense.

August 2017: Added 8 more Indian languages – Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, and Urdu – to voice search. This voice-based dictation and search feature is available on Gboard on Android, in search using the Google app, and via Google’s Cloud speech API.

July 2017: Google Maps became bilingual by default in some Indian cities, including Delhi and Kolkata (among those that we were able to check), while cities like Pune remained English-only.

April 2017: Launched its keyboard Gboard in 22 Indian languages, including Assamese, Bengali, Bodo, Dogri, Gujarati, Hindi, Kannada, Kashmiri, Konkani, Maithili, Malayalam, Manipuri, Marathi, Nepali, Odia, Punjabi, Sanskrit, Santhali, Sindhi, Tamil, Telugu and Urdu. The keyboard supports both language keyboards and transliteration into native languages.