wordpress blog stats
Connect with us

Hi, what are you looking for?

Future Group to start hyperlocal grocery delivery this month: Report

Kishore Biyani-led Future Group will start its hyperlocal grocery delivery by end of this month, reports The Economic Times. According to the publication, the group will be delivering groceries via its 1,000 outlets under its brands like  Easyday, Nilgiris and Heritage. The service will initially be available in metro cities, and later will be expanded to other cities.

Initially, it will deliver items milk, eggs and bread (apparently in the morning), and later users will be able to get fresh fruits and vegetables along with other grocery items.

The ET report says that users will be able to place orders through a mobile app, and Future Group-owned retail outlets within a 2–3 kilometre radius will deliver the items. It is unclear which app to be used for orders. It is likely that users can place the orders via Easyday app, as it currently allows members to make a list of grocery items and place orders on WhatsApp. According to the Easyday website, as soon someone becomes a member, the store manager sends them a WhatsApp contact, on which users can share their shopping lists. Buyers can schedule a time and date for pick up and home delivery.

Developments at Future Group

In January, Future Group’s supply chain solutions subsidiary bought Snapdeal’s parent Jasper Infotech’s logistics arm Vulcan Express for Rs 35 crore. Kishore Biyani, Founder & Chairman, Future Group had said that with this acquisition, the group plans to boost its last mile capabilities for its e-commerce and retail business.

Future Supply Chain’s network caters to Future Group as well as third-party customers for logistics. Its network is present pan-India, with 44 warehouses, 14 logistics hubs, 106 branches, and about 4.2m square feet of warehousing space. Incorporated in 2013, Vulcan has a network of 15 warehouses and 166 hubs, and maintains a total warehousing space of over 876,700 sq. ft. across India. Vulcan Express adds up operations across 100 cities, 2,000 pin codes, and 476 of its employees to Future Group.

Advertisement. Scroll to continue reading.

According to Future’s Q4 FY18’s investor’s presentation, its Offline to Online (O2O) platform is ready, and its last mile delivery capabilities are in place.

Grocery space

Future Retail’s entry into grocery will mainly give a competition to players like Milkbasket, BigBasket, Grofers, Amazon amongst others.

A week ago, Amazon rebranded its app-only grocery service to Prime Now from Amazon Now, and has expanded its product category along with new time slots for the users. Amazon said it is starting delivery between two new time slots: 6 am to 8 am, and 10 pm to 12 midnight for it Prime Now users. For Prime members, Amazon has launched 2-hour express delivery services anytime between 6 am to midnight. This service is currently available in Bangalore, Mumbai, New Delhi and Hyderabad. The company had started grocery delivery service in March 2015. The Department of Industrial Policy and Promotion (DIPP) had approved Amazon’s plans to stock and sell local grocery produce online in April 2017.

BigBasket and Grofers too received government’s approval last year to retail food products manufactured and produced in India.

Flipkart — which was recently acquired by Walmart — is reportedly planning an aggressive grocery push this year. According to this ET report, Flipkart will launch grocery services in five cities including Chennai, Mumbai, Delhi–NCR and Pune by July, and is expected to offer steep discounts like 25–50% on groceries.

Advertisement. Scroll to continue reading.
Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.


When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ