Eros International has partnered with SriLanka's telco Dialog Axiata to launch it's Over The Top (OTT) platform, Eros Now in Srilanka. As part of the partnership, Eros Now's content will be available via the Dialog ViU app. The company said that users will be able to download and subscribe to Eros Now using the Dialog ViU app, available on the Play Store, wherein which they will be charged a monthly fee of 100 Sri lankan rupees plus tax for the subscription. Eros Now's content (mostly Indian) library comprises of about 11,000 movies with multi-language subtitles, originals, music and entertainment etc. In April, Eros Now put out its first direct-to-digital original film, Meri Nimmo. Eros's International expansion and other tie-ups In terms of its global expansion, the streaming service is available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99 and £5.99 per month. It also partnered with Smart TV company Foxxum in UK to bundle Eros’s Bollywood library on the Foxxum TV App Store globally. In India, it has partnered with Airtel to offer their catalogue within the Airtel TV app — they have a similar arrangement with Jio. They have also partnered with BSNL to bundle subscriptions with data packs. In addition to this, they partnered with proprietary streaming sticks like Amazon’s Fire TV and (the now discontinued) Teewe. Eros Now app was bundled into Ola Cabs’ in-cab entertainment service Ola Play. It also partnered with Paytm and other wallet providers for payments. Growth story In May, Eros said that it paid subscriptions grew from 5 million at the…
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