Eros International has partnered with SriLanka’s telco Dialog Axiatato to launch it’s Over The Top (OTT) platform, Eros Now in Srilanka.
As part of the partnership, Eros Now’s content will be available via the Dialog ViU app. The company said that users will be able to download and subscribe to Eros Now using the Dialog ViU app, available on the Play Store, wherein which they will be charged a monthly fee of Rs 100 +tax for the subscription. Eros Now’s content (mostly Indian) library comprises of about 11,000 movies with multi-language subtitles, originals, music and entertainment etc. In April, Eros Now put out its first direct-to-digital original film, Meri Nimmo.
Eros’s International expansion and other tie-ups
In terms of its global expansion, the streaming service is available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99 and £5.99 per month. It also partnered with Smart TV company Foxxum in UK to bundle Eros’s Bollywood library on the Foxxum TV App Store globally.
In India, it has partnered with Airtel to offer their catalogue within the Airtel TV app — they have a similar arrangement with Jio. They have also partnered with BSNL to bundle subscriptions with data packs. In addition to this, they partnered with proprietary streaming sticks like Amazon’s Fire TV and (the now discontinued) Teewe.
Eros Now app was bundled into Ola Cabs’ in-cab entertainment service Ola Play. It also partnered with Paytm and other wallet providers for payments.
In May, Eros said that it paid subscriptions grew from 5 million at the end of 2017 to 7.9 million in the first quarter of 2018. That’s a 58% increase from the previous quarter. Though the company didn’t explain the growth in its release for the current quarter, the numbers are most likely a result of telco aggregator apps like Airtel TV and JioCinema, the latter of which is free to consumers right now. However, since that’s technically a paid subscription which Jio is providing for free, Eros counts subscribers on that platform as paying subscribers, according to a definition provided in 2017. Paying subscribers, as per this definition, were 7.9% of total registered users, which reached 100 million this quarter.
Eros Now relies on telecom operators and OEMs for digital distribution. It said in early this year that it expects the number of subscriptions to double by 2019.