Bharti Airtel’s video-on-demand streaming app Airtel TV has crossed 50 million downloads on Android. Play Store data for the app confirms the number. The telco has extended the free subscription to the service that all Airtel prepaid and postpaid users are entitled to until the end of this year.
Airtel has also teamed up with other video-streaming services to distribute their content — Eros Now, Hotstar, YouTube and Amazon, and others. Airtel has also partnered with mobile advertising platform InMobi to capitalise its Airtel TV app and advertise to users. Most recently, ALTBalaji offered its content portfolio to Airtel TV. While Hotstar holds digital rights for IPL, Airtel and Jio have partnerships with the platform to stream IPL on their OTT apps.
Airtel’s content moves
In April last year, Airtel launched a DTH set-top-box with Android TV, integrated with apps like YouTube and Netflix.
Note that Airtel is facing competition from Jio and has cut tariffs to keep its customers from switching to Jio, which offers a host of services to its users free of cost. Last month, Airtel announced its partnership with Amazon, offering Airtel Postpaid customers with an Infinity plan of Rs 499 or above a one year Amazon Prime membership, worth Rs 999 which includes unlimited access to Amazon Prime Video, as part of their plan benefits.