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ZEEL ad revenues rose 24% in Q4FY18; ZEE5 to focus on regional content

Zee Entertainment Enterprises Ltd (ZEEL), which operates entertainment channels such as Zee TV and Zee Cinema reported consolidated revenue of Rs 1813 crore for the quarter ended March 31, 2018 (Q4 FY18). This represents an increase of 14.5% from Rs 1583 crore in the same quarter last year. In the previous quarter, the total revenues stood at Rs 1886 crore.

The media conglomerate’s Profit After Tax (PAT) went down by 84% YoY at Rs 231 crore during the quarter.

Despite the fact that Zee had sold its sports business -Ten Sports- to Sony, the company’s total expenditure cost increased by 12.6%. Zee said in its statement that advertising and publicity expenses increased by 23.4% YoY with Rs 132.5 crore in Q4FY18.

The company posted Earnings Before Interest, Tax, Depreciation and Amortization (EBITDA) of Rs 506 crore, and EBITDA margin stood at 29.3% for the Q4FY18.

Financial highlights- Q4FY18

Advertising revenue: Rs 1049.6 crore, a YoY growth of 24% from Rs 847 crore in the same quarter last year. Punit Goenka, Managing Director & CEO, ZEEL said that the growth is driven by broad-based recovery in advertising spends. “With high visibility of product campaigns, improving consumer demand and GST related benefits trickling down to ad spends, we are confident of continued traction in advertising spending,” he added.
Domestic ad revenue: Rs 983.4 crore, up 25% YoY.
International ad revenue: Rs 66.2 crore, increased by 26.2% YoY.
Subscription revenue: Rs 546.5 crore, down 2% from Rs 558 crore in the same quarter last year.
Domestic subscription revenues: Rs 452.1 crore, up by 18.1% YoY.
International subscription revenues Rs 94.4 crore, down 3.4% YoY.

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The company launched its streaming service called ZEE5 last quarter with 100,000+ hours of content. It offers about 90 live TV channels, TV shows (both Indian and International), movies, original shows and other videos. Currently, the platform operates on a freemium model, with the paid premium section offering five original shows; movies such as Moonlight and Pelé; TV shows like Doctor Foster, War & Peace, and The Young Pope; five Zee Theatre Plays; and Zindagi Digital shows among others. The company said that it is going to launch original content in 6 languages.

Punit Goenka said that unlike most of the existing apps which are either focused on the English-speaking segment or the youth audience, ZEE5’s vast content catalogue is designed with an objective to cater to all sections of video viewing audience.

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Writes about e-commerce, social media, tech and Internet ecosystem.

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