Smartphone company Xiaomi India has announced the launch of its on-demand music and video streaming apps, Mi Music and Mi Video. This is part of company’s strategy to build the content ecosystem inside its MIUI, its customized operating system on Android. Notably, the two apps will only be available to Xiaomi phone users. "Mi Music" will be a revamped version of an app that comes pre-installed in the brand’s mobile phones, and is being launched in partnership with Hungama.com. The company says that it already has nearly seven million daily active users in India, adding that the new version would be available starting May 2. According to the company, Mi Music will offer over 10 million tracks in 13 Indic and other languages. The app will come with new features like dynamic lyrics and offline storage. Mi Music comes in a market with multiple options, where it will compete with other music streaming apps like Gaana, Saavn, Wynk, Amazon Prime Music, Apple Music, Google Play Music, among others. The one advantage it has is that MiMusic comes pre-installed in Xiaomi phones. Mi Video, on the contrary, will be available from the second week of May. Following the trend of on-demand apps by players in the telecom sector, MiVideo will act like an integration platform and has content partnerships with Sony Liv, Voot, Hungama Play, Sun NXT, ALT Balaji, Zee, Viu, TVF and Flickstree. The app has video content in 15 Indic languages and will allow screencasting, according to the company. Language…
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