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Will telecom price war escalate as Jio enters postpaid with Rs 199 plan?

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The price war in the telecom industry is about to escalate as Jio announces its entry to the postpaid segment. May 15 onwards, Jio will begin offering its postpaid plan for Rs 199, with unlimited voice and SMS and 25 MB data. The postpaid numbers will come with pre-activated international calling, rates for which start at 50 paisa per minute. Jio’s offering, notably, is nearly half of industry standard. Airtel offers unlimited (calling and SMS) postpaid at Rs 399, and so does Vodafone. Both service providers have a certain fee for international activation. The newly announced postpaid service by Jio also offers international roaming (without special packs) in two slots: Rs 2 per minute on calling, per MB of data and per SMS, and Rs 10 for each minute, MB and SMS. In a press release, Jio has claimed that…

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