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Swiggy launches POP, offers meals in the range of Rs 99-200

The food ordering and delivery platform Swiggy has launched a new service called Swiggy POP targeted at young professionals across seven cities in India. As part of this new service, the company offers a curated menu of single-serve meals in the range of Rs 99- 200 from neighborhood restaurants. The menu includes items like Indian thalis, bowl meals, Biryanis, Burgers and Asian combos. For Swiggy POP, the company has already tied up with likes of Hotel Sarvana Bhavan (Chennai), Paradise Biriyani (Hyderabad), Rolls Mania (Pune), Dum Matka (Mumbai), Pista House (Hyderabad) and A2B Veg (Chennai) as well as national chains Subway, Rajdhani, Burger King and Taco Bell amongst others. The company said in a statement that the price of the meal on the menu is what consumers pay during checkout, including zero delivery charges. POP is currently present in Bangalore, Delhi-NCR, Mumbai and Pune, with Hyderabad, Chennai and Kolkata. “POP was conceptualized keeping in mind the time-pressed working professionals who do not have access to a kitchen and need a hassle-free and foolproof fix to their daily meals,” said Anuj Rathi- VP, Product, Swiggy. Food ordering space Founded in 2014, Swiggy has about 35,000 restaurants partners across 14 cities in India. However the competition in online food order space is getting fierce with players such as Zomato, UberEats, and now Ola (after FoodPanda’s aquisition) has entered the space. UberEats: Uber recently said that within a year of operations starting from Mumbai in May 2017, Uber Eats has listings from 12,000 restaurants with at least 40 new restaurants…

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