Digital platform for local services Sulekha.com has launched a new wedding hub site, which aggregates portfolios, blogs, wedding vendors, Wedding photographers, caterers, bridal make-up artists, mandap decorators, flower decorators, wedding planners, DJs and light music orchestra and Sangeet-Mehendi planners etc.

The company said that it already lists nearly 1,200 wedding vendors on the new platform. It adds the wedding services categories was earlier delivering revenues of Rs 50 lakh to Rs 100 lakh p.a. for Sulekha, and the company hopes to grow this by more than 5 times in the next 2 to 3 years.

Sulekha’s pivot

Note that the company started pivoting recently, and adding new services such as wedding services. Sulekha’s dedicated platforms may help it to come back in limelight again. The company which was launched in the same year as Flipkart in 2007, lost its sheen to platforms like JustDial, Quikr, Urban Clap and others. According to this VCCircle report, the company reported net loss of Rs 105 crore for FY 2016 after making profits of Rs 22 lakh in the previous fiscal year. Along with it, the company’s expense rose to Rs 272 crore in FY 2016 as compared to Rs 154 crore in the previous year. However, in this Yourstory report, the company said that it turned profitable in fiscal year 2017.

Competition

There are a host of online wedding services providers in the country. Some of the competitions are MyWeddingPlanning, WeddingPlz, WedMeGood, The Wedding Brigade (raised $1 million in Pre-Series A round of funding early this year) etc.

Matrimony.com Limited, which runs BharatMatrimony, which is now a BSE-listed company, has a segment marriage services segment. In Q4FY18, the segment posted revenues Rs 3 crore, up 23.3% YoY as compared to Rs 3.7 crore in the same quarter last year.  The segment posted revenue of Rs 16.3 crores for FY18, representing growth of 36% against Rs 12 crore for the corresponding previous year.

NDTV has an online portal for wedding services and shopping called Bandbaajaa. The company had launched it in 2016.

Online classifieds and e-commerce company Justdial too lists vendors and wedding related services on its platform. The search giant Google itself lists local vendors around you.

Corrigendum: We misreported that Sulekha has started matrimonial matchmaking. We regret not having independently verified this development before reporting on the same.