Shemaroo’s digital media revenues stood Rs 34.7 crore for the quarter ended March 31, 2018 (Q4 FY18), up 40.2% from Rs 24.7 crore in Q4FY17. In the preceding quarter, the company reported digital media revenues of Rs 33.1 crore, so this is a marginal increase of 4.8% on QoQ basis.
Shemaroo’s net profit after tax stood at Rs. 18.7 crores for the quarter, up 35.5% YoY from Rs 13.8 crore in Q4 FY17. The net profit margin for the company was 15.74%, while EBITDA margin was 31.31%.
Traditional Media vs New Media
Traditional media revenue rose by 13.2% YoY to Rs 83.6 crore from Rs 74 crore in Q4 FY17. Traditional media contributes 73% of the revenues, while digital media contributes 27% of the revenues.
Shemaroo has agreements with various internet video platforms like YouTube, Hotstar, Reliance Jio, Apple iTunes, Google Play, YuppTV, etc. It also has agreements with telecom operators like Airtel, Vodafone, Idea, etc. Shemaroo distributes imagery, videos, full songs, live streaming etc. under MVAS through both operator branded portals as well as its own branded portals
Founded in 1962, Shemaroo Entertainment provides services including content creation, aggregation, and distribution with a content library of over 3400 titles. The company distributes content for satellite channels, telecom operators, sells physical format CDs and streams content on digital mediums like mobile, Internet, broadband, IPTV and DTH, among others.
Shemaroo claims that it has crossed 3 billion cumulative views on our YouTube channel ‘ShemarooEnt’ by the end of March 2018. On its YouTube channel ‘Shemaroo Movies’, it has about 1 million subscribers. The company reiterated that “Some brands have pulled their advertising out from YouTube since some of their ads were shown next to hateful and offensive content. As a result, YouTube has implemented stricter brand safety guidelines and therefore the overall monetisation of content on Youtube has been impacted.“
Key operational highlights
Content deal: During the quarter, Shemaroo signed a content deal with Airtel Wynk Music.
Streaming rights: Acquired live streaming rights for Shani Shignapur in Maharashtra and Ajmer Sharif in Rajasthan for digital and traditional platforms
Industry moves: The company said in its presentation that with a focus on strengthening the organisation for the next phase of development, few changes in the leadership structure have been implemented:
0Hiren Gada becomes the Chief Executive Officer (CEO) in addition to his original role as the
CFO. He will lead the firm through its next phase of growth.
-Kranti Gada becomes the Chief Operating Officer (COO). She will lead the revenue function of the company to drive extensive and sustainable growth
-Jai Maroo moves on to a new role to focus on the Organizational transformation