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Quora launches in Hindi; other Indian languages planned

Quora's Hindi beta, which started in April, has given way to a full launch of the Hindi version of the platform. The Q&A platform plans to add more Indian languages to the mix soon. The Hindi platform will be separate from the English version of Quora, which is the case for all the other languages that Quora is available in. Quora doesn't have any plans to place ads on the Hindi version just yet — Gautam Shewakramani, who leads Quora's business in India, said, "We will at some point monetize, but we’ll do it after [we achieve] scale and quality. "Quora is a place for mature knowledgeable discourse," Shewakramani said. "We don’t plan on changing our standards by language or by who the user is." Bilingual users Right now, multilingual Quora users have to switch between languages to see questions and answers in other languages. This is unlike most social media platforms, where only the UI changes and content is in any language. "We feel that the type of content created in different languages is very different," Shewakramani said. "The answer to the same question in Hindi and English will be different."  He said that India was the first country where most users are multilingual. The platform may try to work a solution out for bilingual users that doesn't involve constantly switching between different languages, he indicated. "Part of the reason we ran an invite-only beta," Shewakramani said, "is so that we get users who are already familiar with the…

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I cover the digital content ecosystem and telecom for MediaNama.

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