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With BookMyShow in crosshairs Paytm acquires movie ticketing platform TicketNew

Paytm has acquired Orbgen Technologies Private Limited, the entity that operates TicketNew, a Chennai-based online ticketing platform. Various media reports suggests that the deal is valued at $40 million. Paytm’s CFO Madhur Deora said that the company is on a mission to be the one-stop destination for all movie and entertainment ticketing needs.

Both Paytm and Orbgen are Alibaba group backed companies. Note that in June 2017, Alibaba Pictures Group Limited acquired a majority stake in TicketNew with a plan to invest somewhere around Rs 120 crore over a period of time. At that time, we had pointed out that Alibaba’s investee Paytm is aggressively pursuing growth in the online ticketing business and had asked, why would Alibaba invest in a potential competitor in the space? Now that Alibaba Group has brought Ticketnew under Paytm, the investment at that time makes sense.

In July 2017, Paytm acquired a majority stake in www.insider.in for Rs 35crore., an events ticketing platform, to address the rapidly growing live entertainment space in India.  Paytm and Insider’s events platform now sell event tickets across music, sports, comedy and other lifestyle categories.

Paytm vs BookMyShow

Paytm is mounting a serious challenge against online ticket booking portal BookMyShow (BMS) for dominance in the entertainment ticketing space. Paytm Entertainment entered the events ticketing space in March 2016 and since then it claims to have ticketing partner for over 4,000 screens in 675 cities. While BMS is present for 4,500 screens across 650 towns in India.

Paytm said in a statement that it sold over 52 million tickets in the last 12 months.  BMS claims that it sells about 15 million tickets per month.

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According to this ET report, BookMyShow reported operational revenues at Rs 300.6 crore in FY 2017, up 27% from Rs 236 crore in FY 2016. Note that, the revenues grew to the tune of 85% between FY15 to FY16.

Last year, there were reports that Flipkart also looking at adding various services like movie ticketing etc on its app and then it was in talks to acquire a stake in BookMyShow.

Update: We have updated the post, as we missed mentioning that Ticketnew and Paytm, both are Alibaba-backed companies.

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