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Ramdev’s Patanjali partners with BSNL to offer special plan to loyalty card holders

Patanjali online

Update (Nikhil adds): It's a bit complicated. While there were reports of the launch of these SIM cards yesterday, and corroborated by BSNL via a tweet sharing the report, BSNL followed up with further information that this is only a special deal that is being offered to the members of Patanjali, and not for the public at large. However, they also added that members of the public can subscribe to Patanjali's Swadeshi Sammridhi card, which is a loyalty card, and get the special offer from BSNL. Thus it appears that Patanjali has not launched SIM cards, but procured a special deal for its loyalty card members. BSNL, though, could do better with its communications. https://twitter.com/BSNLCorporate/status/1001665685683138562 Note that the SIM card partnerships do happen, and have happened in the retail space: Future retail offers talk-time via t24 SIM cards to its customers, in partnership with Tata Teleservices, as a part of a franchise deal. Virgin Mobile was also launched in India as a part of a franchise deal with Tata Teleservices. Again, it would be possible for Patanjali to launch an MVNO as well, merely using a telecom operators network. So far, it's just a special plan for Patanjali loyalty card owners. Thus, our report from yesterday, which is below, stands corrected Yoga guru Ramdev's Patanjali has tied up with Bharat Sanchar Nigam Limited (BSNL) to offer 'swadeshi' SIM cards (apparently the tiny bit of plastic in your phone is not Indian enough). With its partnership with BSNL, Patanjali is offering…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

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