EBITDA also continued to decline. On a year-on-year basis, EBITDA was down 37% to Rs 12.4 crore. Employee costs decreased 10% from the preceding quarter to Rs 43.3 crore and costs were down 11% on a YoY basis.

India business

At 22% of total revenues from India, Onmobile’s India business was Rs 32 crore, down 7.6% from the preceding quarter, and 22.4% on year-on-year basis. The company said that revenue decline in India revenues is because of the intense competition in the telecom sector.

The mobile VAS company mentioned that it entered into an arrangement with a large operator to bundle the Ringback Tone (RBT) services for postpaid users. The company did not name the operator though, but said that it has closed commercials with another operator on the same front and the services are planned to go live in June.

International business

International business was stable at 78% of total revenue during the quarter.

  • Europe: Revenue was down by 4.4% q-o-q at Rs 78.6 crore in Q4 FY’18, up 3% y-o-y basis. Onmobile said that revenue was down on the account of lower promotional spend in Europe.
  • Africa & Middle East: Revenue down by 7.4% q-o-q at Rs 21 crore, y-o-y growth of 2%
  • Asia (excluding India) :Revenue down 13.9% q-o-q, and 41% y-o-y impacted by subscriber confirmation policy implemented earlier;
  • Latam: Revenue down by 7% q-o-q nd 31.9% y-o-y:
  • US: Revenue down by 10.2% q-o-q and 32.5% y-o-y.
  • It also closed its RBT deal with operators in Chile, Ecuador and Peru, and launched RBT service in Digicel Haiti, wich is  OnMobile’s first deployment in the Caribbean region.

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