What is the ambit of online entertainment content? Do we strictly look at professionally produced content on Netflix or Hotstar or do we also club a video of a cat playing outdoors that is uploaded a Twitter in the same bucket? Dr. Subho Ray, the President of the Internet and Mobile Association of India, at MediaNama's discussion on "Online Content Regulation" in Delhi said that "Anything can be content. What I produce, I decide whether I make it content or something else. So if you start defining from top-down, I don't think you ever get the correct approach. I for one think that news is the biggest form of entertainment today, and most people will disagree with me. I'm being serious because you are trying to produce of definition for something which you cannot have a definition. So I would put on record that there is no need to define content." Dr Ray was speaking his personal capacity. The video: This discussion was held at the India Habitat Centre in Delhi, with support from STAR India, Amazon and Google. The discussion explored various issues surrounding regulation of entertainment content like possible challenges with regards to labelling entertainment, discerning between various types of platforms, censorship among others: Defining entertainment content Vibodh Parthasarathi, Associate Professor at Jamia Millia Islamia elaborated on the classification of the types of content, "Content has two forms, there is the speech form of content and then there is the commodity form [of content], what we actually pay…
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