Jagran Prakashan Limited (JPL), which owns the Hindi daily newspaper Dainik Jagran, has reported consolidated operating revenues of Rs 548 crore for the quarter ended March 31, 2018 (Q4 FY18), which is down marginally to 2.4 year-on-year (YoY) from Rs 562 crores posted in the same quarter last year (Q4 FY17). On a sequential basis, it was down 8.3% from Rs 598 crore posted in the previous quarter (Q3 FY18). Profit After Tax (PAT) for the quarter stood at Rs 62.7 crore, down 22.5% from Rs 81 crore net profit in Q4 FY17, and down 28% from Rs 87 crore net profit in Q3 FY18. Digital advertisement revenues The company posted digital advertising revenue of Rs 9.3 crore for the quarter, up 1.3% YoY from Rs 9.2 crore in Q4 FY18. Jagran Prakashan had posted digital ad revenue of Rs 7.7 crore in the previous quarter. Overall, revenue from advertisements stood at Rs 397.4 crore, down 3% from Rs 409.4 crore in the same quarter last year. Which means digital ad revenues represent about 2.3% of Jagran Prakashan’s total ad revenues. Digital traffic The company mentioned that across its digital properties it witnessed 29.8 million unique visitors at the end of March 31, 2018. Last quarter the company said that its unique visitors stood at 28.9 at the end of November 2017. Jagran Prakashan’s has a total of 9 digital properties including Jagran.com, Bol India Bol, Mid-Day.com, Jagran Junction, RadioCity.in, and Inext Live. Print advertisement revenue Print advertisement revenue decreased by 12.3% quarter-on-quarter…
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