wordpress blog stats
Connect with us

Hi, what are you looking for?

Hike Messenger lays of a quarter of its workforce: Reports

layoffs job cuts fired

Hike Messenger is reportedly laying off 20-25% of its workforce, with a significant portion of the affected employees coming from its two recent acquisitions hardware maker Creo and social networking venture InstaLively. The Economic Times reported that the total number of pink slips could range between 50 and 75 employees across locations.

Hike Messenger spokesperson confirmed the layoffs to ET but did not provide exact numbers. “We made a few acquisitions last year that skyrocketed the team size, mostly in Bangalore. We’re integrating and streamlining these teams. Just business as usual,” a company spokesperson told ET.

Hike had acquired two startups – InstaLively and Creo last year. The companies were acquired in June and August last year. InstaLively, a platform which enables live video broadcast and was focussed on offering the functionality on low 3G bandwidths through their mobile app. Meanwhile, Hike had acquired Creo for an undisclosed amount primarily for technology IP and talents. This was reported as an acqui-hire. Bengaluru-based Crea had developed an HDMI media streaming dongle – Teewee which in terms of form factor and functionality was similar to an Amazon Fire Stick or Chromecast.

Hike Messenger is run by Kavin Mittal, the son of Airtel chairman Sunil Bharti Mittal. Hike is also a joint venture between Bharti Enterprises and Softbank.

Competing with WhatsApp

Hike Messenger’s biggest challenge has always been, how to deal with the 800-pound gorilla that is WhatsApp, which has over 200 million monthly active users in India. Earlier this year Hike tried to do something different when it unveiled a brand new mobile operating system, Total, that offers services, such as, messaging and browsing some online content without using data. Hike Total is targeted at lower end smartphones but seems to have failed in gaining any serious traction.

Advertisement. Scroll to continue reading.

The other area which Hike tried to differentiate itself was with peer-to-peer payments. Hike announced in November last year that it had partnered with Airtel Payments Bank to power the wallet service it launched in June 2017. The partnership with Airtel Payments Bank allowed Hike to offer UPI payments as well which enabled bank to bank transfer to users who are not on Hike. But this early mover’s advantage may have now withered with WhatsApp launching its UPI payments service.

Written By

Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

While the market reality of popular crypto-assets like Bitcoin may undergo little change, the same can't be said for stablecoins.

News

Bringing transactions related to crypto-assets within the tax net could make matters less fuzzy.

News

Loopholes in FEMA and the decentralised nature of crypto-assets point to a need for effective regulations.

News

The need of the hour is for lawmakers to understand the systems that are amplifying harmful content.

News

For drone delivery to become a reality, a permissive regulatory regime is a prerequisite.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ