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Facebook will allow users to clear their web browsing history, opt out

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Facebook users will soon be able to clear their web browsing history. Before taking the stage for Facebook’s annual F8 conference, CEO Mark Zuckerberg announced the new feature, appropriately named 'Clear History'. “In your web browser, you have a simple way to clear your cookies and history. The idea is a lot of sites need cookies to work, but you should still be able to flush your history whenever you want,” Zuckerberg wrote in a Facebook post. “We’re building a version of this for Facebook too. It will be a simple control to clear your browsing history on Facebook — what you’ve clicked on, websites you’ve visited, and so on.” Facebook collects a lot of data from its users regardless of whether they are logged in or not. One of the most important data sets the company collects is a user's browsing history — the list of websites and apps that they visit even when they are not on Facebook. The company gathers this data from websites and apps that use Facebook's ads, plugins and analytics tools, which send browsing data back to the social media platform. So far there hasn't been a way to clear or even access this data from Facebook but third parties tools do exist that limit the amount of such data Facebook can collect from users. The 'Clear History' tool will also have a feature that will enable users to opt out of browsing data collection altogether, Zuckerberg announced. One caveat though is that a user's…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

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