wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Eros Now subscriber count grows to 7.9 million

Eros Now’s paid subscriptions grew from 5 million at the end of 2017 to 7.9 million in the first quarter of 2018. That’s a 58% increase from the previous quarter. Though the company didn’t explain the growth in its release for the current quarter, the numbers are most likely a result of telco aggregator apps like Airtel TV and JioCinema, the latter of which is free to consumers right now. However, since that’s technically a paid subscription which Jio is providing for free, Eros counts subscribers on that platform as paying subscribers, according to a definition provided in 2017.

Paying subscribers, as per this definition, were 7.9% of total registered users, which reached 100 million this quarter.

Other financials

In Q4 2017, Eros made $5.2 million in profit after tax; this number has grown to $9.4 million in Q4 2018 (Q4 2018 is January to March 2018).

Eros Now relies on telecom operators and OEMs for digital distribution. It has tie-ups with telcos like Reliance Jio, Bharti Airtel, Idea Cellular, Vodafone and others. It said in the previous quarter that it expects the number of subscriptions to double by 2019.

In February, Reliance Industries Limited, which owns Jio, said that it would invest $150 million in Eros, acquiring 5% equity at a premium on the face value, and pumping in money to produce originals.

Advertisement. Scroll to continue reading.

Eros Now tie-ups

In terms of its global expansion, the streaming service said last month that it is now available to Amazon Prime members on Amazon Channels across the US and UK with a subscription fee of $7.99  and £5.99 per month. It also partnered with Smart TV company Foxxum in UK to bundle Eros’s Bollywood library on the Foxxum TV App Store globally.

In India, it has partnered with Airtel to offer their catalogue within the Airtel TV app — they have a similar arrangement with Jio. They have also partnered with BSNL to bundle subscriptions with data packs. In addition to this, they partnered with proprietary streaming sticks like Amazon’s Fire TV and (the now discontinued) Teewe.

Eros Now app was bundled into Ola Cabs’ in-cab entertainment service Ola Play. It also partnered with Paytm and other wallet providers for payments.

In April, Eros Now put out its first direct-to-digital original film, Meri Nimmo.

Advertisement. Scroll to continue reading.
Written By

I cover the digital content ecosystem and telecom for MediaNama.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create an repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ