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ASCI calls out Ola and Vodafone India for misleading advertisements

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 193 advertisements during February 2018. Out of which, 154 belonged to the healthcare sector, 18 to the education sector, eight to the food & beverages category, two to personal care and 11 were from the ‘others’ category.

The ‘others’ category includes Ola Cabs parent ANI Technologies for claiming, “Ola Auto Rs.29 for four kilometres”. ASCI said that the ad was misleading by omission of a qualifier that the offer is subject to terms and conditions.

ASCI also called out Vodafone India for two false ads, claiming, “Unlimited Calls Rs.198/month”, and another ad claiming “Guaranteed, India’s Best Postpaid Plan”. The ASCI said that the ad claiming unlimited calls is false and misleading in view of the capping of 250 minutes per day and 1,000 minutes per week. And for the best postpaid guarantee ad, it said that it was inadequately substantiated without any market/consumer research data or any verifiable comparative data of the advertiser’s post-paid plans and similar post-paid plans of other telecom service
providers. “The claim is misleading by ambiguity and exaggeration,” ASCI added.

ASCI on WhatsApp

Note that consumers can now notify and complain about false or misleading ads to the Advertising Standard Council of India (ASCI) over WhatsApp on +91 77-100-12345.

Our coverage on previous ASCI reports here

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