YES Bank, which is the bank partner for PhonePe’s UPI service, reported 20% UPI market share, in terms of volumes, during FY18, adding that the company reported a 33x growth in the financial year. It hasn't disclosed the UPI market share for the month of March; we calculated, and there were a total of 914.150 UPI transactions in FY18. Thus, YES Bank (and thus PhonePe) accounted for approximately 182.83 million UPI transactions in FY18. Last quarter, YES Bank reported that it had 15% UPI market share, and around 22.4 million transactions. Note that UPI numbers are not entirely indicative of organic usage: users are gaming cashbacks on offer to make money, and companies are using it to show higher growth. There was a controversy in March, when the CEO of PhonePe, YES Bank's UPI partner, called out Paytm claim of being the largest player on the Unified Payments Interface (UPI) platform, as “uni-dimensional and misleading”; the company said in a blog post that the high number of transactions on Paytm was “simply not representative of normal user behaviour on the UPI network”, and “Just 40,000 unique consumers did 500+ transactions each in February on Paytm. Paytm’s average transaction value is less than Rs 40. In contrast, 6,000,000 unique customers did 5 transactions each in February on PhonePe. Our average transaction value is over Rs1,800.” In terms of merchant payments, YES Bank (hence PhonePe) claims the largest market share in UPI merchant payments, of around 72%; this was around 75% market share…
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