Canadian digital media and broadcasting company VICE Media which was supposed to start its India operations in Q1 of 2017, is now finally live in India. For the past one year, the media company was hiring and prepping up for its India launch.

The content on its website is a mix of text and video. The stories are something like, “What’s It Like Living in India in 2018?”, or “South Asian Actors Are Fighting Hollywood’s Racism”.

Vice Media Inc is a youth media company, engages in print, event, music, online, television (TV), and feature film business activities in the United States and now internationally including India. The company entered India through a partnership in 2016 with the Times Group’s Times Bridge. As part of the partnership, two joint ventures will be formed between the companies with one for television and the other for digital. A news bureau and production house will be opened in Mumbai to create original content for distribution across television, mobile, digital, among other platforms. The partnership will also launch a television brand VICELAND as paid TV network in India.

VICE Media properties and investments

Primarily targeting the age group of 18 to 34, VICE Media owns multiple digital properties including VICE Land, VICE Sports, Thumpland, Noisey, Broadly, Munchies and others across different genres such as music, fashion, comedy, food & travel, technology, current affairs, among others. VICE is also a prominent YouTube Multi-Channel Network with all its properties present on the platform. The company’s app is available on Android and iOS. As of January 2016, the company claimed to have over 24 million unique views on all its properties, put together.

Founded by Suroosh Alvi and Shane Smith, Vice Media raised $450M from private-equity firm TPG in June 2017. According to Crunchbase data, it has raised  a total of $1.4 billion in five rounds of funding including Disney Interactive, A&E Television Networks, 21st Century Fox, Technology Crossover Ventures. Walt Disney owns over 10% in Vice Media after investing $400 million in December 2015 and valued the company at $4 billion. VICE acquired Carrot, the digital agency in 2013. It also acquired Garage magazine and Starworks Group in July 2016.