wordpress blog stats
Connect with us

Hi, what are you looking for?

Swiggy to expand operations, add hyperlocal grocery delivery: Report

Food ordering and delivery platform Swiggy is reportedly diversifying its hyperlocal delivery segment by adding groceries and medicines, reports The Economic Times. According to ET the new service will be called ‘Dash’, and is expected to start its pilot operations in next few months.

The service apparently aims to utilise its delivery workforce of 30,000 people especially between 2 pm to 6 pm, which are usually lean hours.

In a statement shared with MediaNama, Swiggy’s neither denied not shared any details on this development, as its spokesperson said that “at Swiggy, we’re continuously experimenting with ways in which we can enrich the lives of our consumers and partners by making it more convenient and hassle-free”.

Note that when in February, Swiggy raised Series F funding of US $100 million from its existing investor Naspers and a new investor Meituan-Dianping, China’s service e-commerce platform, it had said that it will use the capital to strengthen its technology and introduce new products and services.

The strategy of food delivery company diversifying its delivery categories to optimize delivery network is a global phenomenon.  A day before, US-based online food delivery company DoorDash partnered with Walmart for grocery delivery.

Online Grocery delivery in India

Early this year, Amazon silently rolled out hyperlocal grocery delivery with the launch of NOW Store– on its online grocery platform Amazon Now. As part of Nowstore, Amazon delivers grocery like fresh vegetables and fruits, milk and other things from its partner neighbourhood stores of Amazon Now. The service is currently available in selected pin codes across four cities- Bangalore, Delhi-NCR, Mumbai, and Hyderabad.

Flipkart is giving online grocery selling a second try with ‘Supermart’ in Bangalore.  It had shut down its earlier service Flipkart Nearby in February 2016, nearly 5 months after its launch.

In a separate development, Online classified service Quikr is also experimenting online grocery business. However, Quickr’s spokesperson said that the company is experiment this and is still unsure whether it is going to enter online grocery space or not.

You May Also Like


The Federation of All India Vyapar Mandal (FAIVM), a pan-India body of traders and retailers, has recommended that the government impose a tax of...


The Department for Promotion of Industry and Internal Trade (DPIIT) has forwarded complaints against Amazon and Flipkart, made by traders body Confederation of All...


The Competition Commission of India has sought information from sellers body AIOVA on the alleged preferential treatment that Amazon gives to certain large sellers,...


E-commerce companies such as Amazon and Flipkart are proving to be a “major roadblock” in small traders adopting digital commerce, traders body Confederation of...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to Daily Newsletter

    © 2008-2018 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ