We missed this earlier: ALTBalaji, the digital content application from Balaji Telefilms is offering its digital content portfolio on the Airtel's Airtel TV app. The shows on offer include "Karrle Tu Bhi Mohabbat, Haq, One Upon a Time in Mumbai and Lootera". Airtel now claims to offer content from over 350+ live TV channels, over 10,00 movies and shows. The Airtel TV app is free for Airtel Postpaid and prepaid customers till June 2018. A few points to note: MediaNama's take 1. Not the first such deal, but noteworthy: This content distribution deal is interesting because it's an instance of Balaji actually licensing its content to a third-party, instead of selling its own bundle (the ALT Balaji app) to drive subscription. This isn't the first such deal: the first was with Reliance Jio, in January 2018, for Jio Cinema (movies) and Jio TV (shows). That deal was understandable: Reliance Jio's parent owns 26% in ALT Balaji's parent company, Balaji Telefilms; that there was going to be content shared by ALT Balaji with Jio was a given. But the Airtel deal is interesting because Jio competes Airtel. It's a bit surprising that Jio actually let this deal happen. 2. A change of approach: One of the questions we would have asked Ekta Kapoor (we had requested an interview when the service launched) was the initial decision to not syndicate content when there was great demand from platforms for original content. Balaji, as we pointed out subsequently, was trying to build a…
- After Binance, SEC charges Coinbase For Operating as an Unregistered Securities Exchange June 8, 2023
- Union cabinet approves third revival package for BSNL and allocated it 4G/5G spectrum June 8, 2023
- BYJU’s unveils AI suite ‘BYJU’s WIZ’ to induct generative AI in educational products June 8, 2023
- Fact-Check Amendment Will “Impoverish” Political Discourse Online: Editors Guild of India Challenge at Bombay HC June 8, 2023
- The Zivame Hack: How one company’s data was used in an attempt to stir up communal disharmony June 8, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Is it safe to consider all "publicly available data" as public?
PhonePe launched an e-commerce buyer app for ONDC called Pincode. We, however, believe that it should also launch a seller app.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...