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Meru shifts focus to corporate clients, wants to increase b2b revenue

Meru Cabs

Mumbai-based cab service provider Meru Cabs will be focusing more on corporate clients, stepping away from b2c space which is crowded with Ola and Uber race in the country. Confirming the same to MediaNama, founder Neeraj Gupta, said that Meru Cabs has started on this model 18 years ago and that now it plans to use its corporate expertise by providing customised taxi solutions and platform in b2b segment. The development was first reported by The Economic Times. Gupta further added that Meru plans to grow in the corporate segment and make it the primary business. However, he added, "We will not fully move onto b2b segment and will continue to operate in b2c segment as well." He said that currently b2b accounts for 40-45% of the company's revenues and it was looking to increase that share to 60-65% in couple of years.…

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