Fintech app Sqrrl has diversified its lingual reach by launching the current English version of the app in eight regional Indian languages: Hindi, Tamil, Telugu, Bengali, Marathi, Gujarati, Kannada and Malayalam. The company says that language availability here is not just a literal translation, but also contextualisation in each language, keeping in mind the end user. Sqrrl is a mobile app only investment platform that allows users to invest in mutual funds based on their investment needs, risk horizons & goals. It has tied up with 15 funds in the space. With its multi-lingual feature, Sqrrl plans to impact in tier-2 and tier-3 cities and districts as well, where language is one of the most prominent barriers to financial independence. In a press release, Sqrrl explains that many users are avid investors but unable to understand the jargon, thus they depend on advisers and third parties for their investment needs. The app aims to simply investment so they can take control. The app which was launched in March 2017, has 28,000 users, of which 23%, it claims, are first-time investors. Over the next five years, Sqrrl is targeting three million users on its platform. Indic languages drive engagement A recent report by industry body Internet And Mobile Association of India (IAMAI) points to Indic or regional languages as a key motivator for most non-users to get online. At the same time, the report pointed out to the aversion of mobile internet users from critical service. While video content was the most…
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