Two-wheeler maker Hero MotoCorp has forayed into e-commerce with the launch of a portal – to sell its genuine auto parts and accessories for its two-wheeler products.

The portal will allow people to buy the correct parts for their motorcycles and scooters, the company said in its statement. It added that the company will use a hub and spoke model to ensure timely deliveries to customers. Hero Motocorp will service the customers through its network of 100 Parts distributors across the country. For logistics, the company has partnered with e-commerce logistics service provider Delhivery.

As a part of its e-commerce push,  Hero MotoCorp had earlier partnered with Snapdeal, through which the company claims to have sold about 500,000 two-wheelers as of now.

Online spare parts

Note that automobile company Mahindra already has its dedicated e-commerce platform-M2all– to sell genuine parts in the country. However, this space is not very crowded. There are players like Boodmo, which deliver auto components to Indian customers from Europe, USA, Japan, China, UAE and South Korea. Note that players like Snapdeal, Amazon and Flipkart to seel automotive parts and accessories.