India's food regulator Food Safety and Standards Authority of India (FSSAI) has issued a notification for e-commerce players violating regulator's Direct Selling Guidelines, 2016 by selling health supplements and food items without the prior consent of 'direct selling entities' Direct Selling Guidelines, 2016, were issued by the Department of Consumer Affairs. According to the guidelines, any person who sells or offers for sale, including on e-commerce platforms/ marketplace, any product or service of a Direct Selling Entity must have prior written consent from the respective Direct Selling Entity in order to undertake or solicit such sale or offer. Direct selling is a form of retail which follows a non-store distribution model where the products are sold or marketed by independent distributors or agents of companies called direct sellers. Some examples of such entities are LIC, Tupperware, Amway, Oriflame, etc. As…
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