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Facebook Earnings: Increase in ad transparency; revenues up 49%; dip in ARPU & more

Facebook has posted its first earnings since its the biggest fiasco of data scandal. In its earnings call for the quarter ended March 31, 2018 (Q1 2018), CEO Mark Zuckerberg said Facebook has important issues to address. "For most of our existence, we've focused on all the good that connecting people can bring. But it's clear now we didn't do enough to prevent these tools from being used for harm as well -- whether it's foreign interference in elections, fake news, hate speech, or app developers and data privacy," he said. He added that Facebook is now going through every part of its relationship with people will continue to invest heavily in safety, security, and privacy. He added that Facebook is doubling the team working on security and content review to more than 20,000 by the end of this year. Ad-transparency: Facebook is also working to protect political discourse by making ads more transparent. For running political and issue ads on the platform, advertisers will need verified government ID. Mark claimed in the call that, "We're also starting to roll out ads transparency tools that bring our ads to an even higher standard of transparency than TV or print ads. You'll be able to see who's running a political ad, who they're targeting, how much they're paying, and what other messages they're sending to different people. We're going to get this done in time for the 2018 US midterms as well as upcoming elections in Mexico, Brazil, India, Pakistan, and more. Europe's GDPR controls Facebook…

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