Alphabet, Google’s parent company, reported its Q1 2018 results, with the total revenue clocking in at $31.1 billion — up 26% from the same quarter last year. The company's net income stood at $9.4 billion for this quarter. For comparison, Alphabet reported $23.3 billion in revenue and a $3 billion loss in net income last quarter due to the US tax bill. Advertising is still king for Google Alphabet’s revenue comes mainly from the Google ad business, which pulled in $26.6 billion in quarterly revenues, up 24%, compared to $21.4 billion in the same quarter last year. Advertising on Google's own platforms (Search, Youtube etc.) brought in almost $22 billion (versus $17.4 billion in the same quarter last year). Advertising on other “network” sites brought in $4.6 billion in revenues, compared to just over $4 billion in the same quarter last year. Despite concerns over privacy and certain unsavoury content on Youtube, there seems to have been no visible impact on the company's core business. Paid ad clicks on Google's own sites and apps (this number includes video ads watched on Youtube which aren't exactly 'clicks') rose 59% YoY. This helped the company offset a 19% drop in cost per click, the result of mobile search and YouTube ad prices being lower on average than PC search ad prices. Pichai tries to allay fears about GDPR With targeted advertising being Alphabet and Google's big cash cow there was some understandable apprehension among investors regarding Europe's upcoming privacy legislation, the GDPR.…
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