Airtel has partnered with mobile advertising platform InMobi to capitalise its Airtel TV app and advertise to users. Through this strategic collaboration, brands will now have a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network, the companies said in a statement. Airtel TV is an OTT app by the telecom service provider, available for free to Airtel users until June 2018. Airtel already has a partnership with InMobi for its music app Wynk. Airtel TV app will also roll-out other features for cricket viewing, coinciding with IPL 2018, which advertisers can use to engage viewers, said Sameer Batra, CEO for content and apps at Bharti Airtel. While Hotstar holds digital rights for IPL, Airtel and Jio have partnerships with the platform to stream IPL on their OTT apps. Airtel’s OTT platform also…
- Is it time to say goodbye to annoying CAPTCHAs? Here’s what we know September 29, 2022
- PrivacyNama 2022: Agenda and Programme; October 6, 7 & 11 #Ad September 29, 2022
- Apple removes Russia’s largest social media network VK from App Store September 29, 2022
- RIL Drops JioMarket Plans for Now Amidst Delays in India’s E-Commerce Policy September 29, 2022
- Samsung working to get a closer look at your face for facial authentication on smartphones September 29, 2022
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
The Structure and Style of a Dogma Community: Conspiracy theories and organized Twitter engagement on Sushant Singh Rajput
Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement
Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?
A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'
India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...
Why ‘group privacy’ should be recognised, and how ‘non-personal’ data becomes a regulatory blindspot
There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...