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Airtel TV app partners with InMobi for video and display monetisation

Airtel has partnered with mobile advertising platform InMobi to capitalise its Airtel TV app and advertise to users. Through this strategic collaboration, brands will now have a wider reach to premium ad inventory on the Airtel TV mobile app on the InMobi network, the companies said in a statement. Airtel TV is an OTT app by the telecom service provider, available for free to Airtel users until June 2018. Airtel already has a partnership with InMobi for its music app Wynk. Airtel TV app will also roll-out other features for cricket viewing, coinciding with IPL 2018, which advertisers can use to engage viewers, said Sameer Batra, CEO for content and apps at Bharti Airtel. While Hotstar holds digital rights for IPL, Airtel and Jio have partnerships with the platform to stream IPL on their OTT apps. Airtel’s OTT platform also…

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