Airtel has introduced a new broadband plan that offers 300 Mbps over Wi-Fi. The plan is delivered using optical fibre cable and costs of Rs 2199 per month for 1200GB of “ultra-high speed” data along with unlimited STD/Local calling benefits.

It is a part of Airtel’s V-Fiber offering, which was launched last year. The V Fiber offering begins at Rs 799, giving 40GB data at 40mbps speed. The new plan is the fastest, and the most expensive in this offering. Customers opting for the plan also get free subscription to Airtel’s OTI apps – Wynk Music and Airtel TV. Wynk Music offers 3 million plus songs, while Airtel TV offers 350+ LIVE TV channels as well as 10,000 movies and shows.

George Mathen, CEO – Homes for Bharti Airtel said that the company plans to expand our fibre-to-home offerings over the coming days and provide our customers the choice of home broadband plans across a wide range of price points and speeds.

Airtel offers Home broadband and fixed line services in 89 cities across India.

While data consumption has drastically increased in the past couple of years, it is largely on the back of cheap mobile data. Broadband consumption is fast increasing though. In 2016, broadband saw an exponential growth of 70% year on year, from 70.42 million subscribers to 120.02 million subscribers by the end of December 2015, and as such, telecom operators have started to offer high speed broadband connections. Additionally, with many operators offering WiFi services to align with high speed 4G connections, having a fiber foundation becomes necessary.

The Telecom Regulatory Authority of India (TRAI), in its recommendations for national telecom policy, it set the target of increasing the reach of wireless broadband service to 90% population by 2022. It also piloted a plan to install public WiFi in grocery shops, pan shops and other local places for providing cheaper and faster data to users.