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Facebook CEO Mark Zuckerberg apologises for Cambridge Analytica incident, calls it a “major breach of trust”

Mark Zuckerberg

After five days of radio silence, Facebook CEO Mark Zuckerberg has finally apologised for a "major breach of trust," admitted mistakes and has outlined steps to protect user data in light of the recent revelations made about the harvesting of personal data of 50 million users by a firm that was part of Donald Trump's presidential campaign. “I am really sorry that happened,” Zuckerberg said of the scandal involving data mining firm Cambridge Analytica. Facebook has a responsibility to protect its users’ data, he said in a Wednesday interview on CNN. If it fails, he added, “we don’t deserve to have the opportunity to serve people.” His mea culpa on CNN came a few hours after he had made a public Facebook post about the issue, but he had stopped short of a public apology there. Zuckerberg’s comments reflected the first time he apologized following an uproar over how Facebook allowed third-party developers to access user data. The CEO and company founder undertook a rare media tour with a handful of outlets to explain the company’s perspective on a scandal that has consumed the company since Friday. Zuckerberg and Facebook’s No. 2 executive, Sheryl Sandberg, had been quiet since news broke Friday that Cambridge Analytica may have used data improperly obtained from roughly 50 million Facebook users to try to influence the US presidential elections and the UK's Brexit referendum. Cambridge’s clients included Donald Trump’s general-election campaign, the UK's Euro-sceptic Brexit camp and even Indian political parties like the BJP,…

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