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Meru will allow drivers to set fares in a bid to compete with Uber, Ola

Meru Cabs

Ride-hailing company Meru Cabs will now allow drivers to set dynamic fares to attract more commuters, moving towards a marketplace model as it looks to compete in a space dominated by rivals Ola and Uber. The Economic Times reported that Meru, which currently charges riders as per rates regulated by the government, is launching the marketplace model in the Delhi-NCR area and plans to expand in other cities by April. How will it work in practice? Drivers on Meru’s platform will be able to decide fares as per demand in the location or the time of the day. On the Meru Cabs app, users will be able to choose from up to 10 taxis whose fares, expected time of arrival, vehicle model and driver ratings will be displayed. The company says that the drivers will be shown a recommended fare calculated…

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