India had 481 million internet users at the end of 2017, according to a report by industry body Internet And Mobile Association of India (IAMAI). It finds that indic content is a major driver for potential users, and up to 70% of current users consume indic content. The report also points to the popularity of audio and video content for entertainment, as 68% of the usage is for such content. Nearly 23% of all non-users consider indic content a key motivator to get online. At the same time, critical services such as banking, search and others have usage at 20% even in urban areas. The report is based on annual survey exercise I-cube (Internet in India) by KANTAR-IMRB, a market research firm. Indic content The report argues that language is one of the most crucial factors in internet penetration, especially…
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