wordpress blog stats
Connect with us

Hi, what are you looking for?

Hotstar launches beta version of self-service tool for advertisers

Online streaming platform Hotstar has launched a self-service ad tool to facilitate photo and video ad campaigns. The company said that “Hotstar AdServe” will allow small and medium-sized companies to harness the power of digital video at scale. The tool is currently available in a beta version and opens advertising for IPL, for which Star recently acquired broadcasting rights. The tournament, starting April 7, will be available in 6 Indian languages, including Tamil, Telugu, Kannada and Bengali on Hotstar. The tool offers regional players an opportunity to scout for new markets nationally at affordable prices, Hotstar says. Ad buying options on Hotstar AdServe allow targeted communication by language and team. The service will be expanded to include entertainment programming over the next few weeks. The platform’s Premium offering, which is subscription-based, remains ad-free. According to the website, AdServe allows for…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

News

A viewpoint on why the regulation of cryptocurrencies and crypto exchnages under 2019's E-Commerce Rules puts it in a 'grey area'

News

India's IT Rules mandate a GAC to address user 'grievances' , but is re-instatement of content removed by a platform a power it should...

News

There is a need for reconceptualizing personal, non-personal data and the concept of privacy itself for regulators to effectively protect data

News

Existing consumer protection regulations are not sufficient to cover the extent of protection that a crypto-investor would require.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ