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Google’s Shopping Actions will take on Amazon and monetise search

Alphabet Google

Google is reportedly making a push for new ways to monetise its searches. Specifically, searches for products that consumers want to buy. Since the company directs product searches by consumers to retailer websites the search giant now wants a cut from those purchases made. The new program called Shopping Actions that will allow users to purchase items through Google Assistant and shopping ads in search results. The service seems to be restricted to the US as of now. On Google search, the Google Express shopping service, and Google Assistant on home devices and mobile, shoppers can now save their payment credentials and make purchases from retailers with instant checkout. In exchange, retailers will give the search giant a cut of the profit from each purchase, which is different from the usual ad payments retailers make for sponsored listings on searches. In this case, retailers will have to pay Google only if a purchase is made. According to a Reuters report, companies like Target, Walmart, Home Depot, Costco Wholesale, 1-800-FLOWERS, and Ulta Beauty have signed on for the new program. The program is open to US retailers of any size. Shots fired at Amazon The pitch from Google to retailers seems to be clear, 'we'll help you take on Amazon's dominance'. The Reuters report suggests that the company hopes the program helps retailers capture more purchases on desktop, cell phones and smart home devices with voice search – the next frontier for e-commerce. Amazon's Echo powered by its voice assistant Alexa was…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

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