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FoodPanda appoints Anshul Khandelwal as marketing head

Food delivery service FoodPanda has appointed Anshul Khandelwal as its new head of marketing, as part of an expansion of the leadership team. The announcement is a part of the series of appointments in the senior leadership team at Foodpanda in a span of 2 months. The company also recently hired Gautam Balijepalli as the head of strategy.

Khandelwal has previously led marketing initiatives for internet-based organizations such as Bluestone, Little Black Book (LBB) and UpGrad.

FoodPanda was acquired by Ola’s parent in December 2017, in its second attempt at food delivery. FoodPanda was earlier owned by Germany-based Delivery Hero Group. After the acquisition, Ola has also brought in others—Anuj Sahai as the head of new initiatives and Nitin Gupta as head of engineering—in the last two months.

While announcing the acquisition, Ola has said that it will invest $200 million into the Foodpanda India business. Foodpanda India claims to have around 15,000 restaurant partners across 100 cities. Before Ola took control, FoodPanda India was loss-making, with a loss of Rs 44.81 crore in the financial year 2016-2017.

Competition

The FoodPanda acquisition was Ola’s bid to catch up to its rival in taxi aggregation, Uber, which launched its Eats division in June 2017. UberEats currently operates in eight cities and has a separate app.

Other major players in the food delivery segment are Zomato and Swiggy. Zomato recently raised $150 million from Alibaba’s Ant Financial. It had reported a turnover of Rs 3322.72 crores in FY17, and in September, had announced that it is profitable throughout the 24 countries it operates, across all its businesses. Notably, a reshuffle of Zomato’s leadership is also expected due to recent exits. Earlier this month, co-founder Pankaj Chaddah quit the company. More such developments are expected.

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In February, Swiggy also raised Series F funding of US $100 million from its existing investor Naspers and a new investor Meituan-Dianping, China’s service e-commerce platform. Swiggy is currently available in 10 cities—Delhi, NCR, Mumbai, Pune, Hyderabad, Kolkata, Bengaluru, Chennai, Ahmedabad, Jaipur and Chandigarh—with about 20,000 restaurant partners live on its platform.

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