Digital transformation is the path that any company and public institution wishing to survive in today’s world must follow. It wasn’t long ago when technologies deployments, such as data center consolidations and ERP modernization, were the primary focus. Therefore, CEOs together with CIOs, CDOs and CMOs are now expected to bring the entire business even further into a digital future.
According to Forrester, 2018 will be another positive year for global economies and technology sector. The worldwide tech market for business and government purchases of technology goods, software, and services will grow by around 5% in 2018 and 2019. Meanwhile, over 60% of executives believe they are behind in their digital transformation and 20% of CEOs will fail to act. As a result, those firms will be acquired or begin to perish.
Within this environment it’s time for all C-level managers to embrace a leading role in digital transformation and that is why Digital Enterprise Show (DES2018) has turned into the must-attend event every year as center of digital transformation toward new business models for thousands of SMEs and large companies.
The reason – Digital Business World Congress is a global event dedicated entirely to businesses digitalization that brings together companies, public administrations and the main leaders of the IT industry. Artificial Intelligence will be in the spotlight as the central trend during the show. Also, DES will gather top tech solutions that are driving the development of new business models such as IoT, Cloud, Cybersecurity, Blockchain or Digital Marketing among many others. Definitely, a marketplace where digital solutions are applied to any kind of industry from banking to retail, automotive to utilities, where C-level boards will be able to make business with the best IT partners.
The crux – C-level managers must confront the challenge without further delay if they want to improve the competitiveness of their companies. During three days, more than 450 digital leaders will answer the 6 most common digital dilemmas faced by business management boards to implement a real digital transformation on their companies:
1. Short-Termism vs Strategic Vision
2. Customer Experience vs Profitability
3. Security vs Privacy
4. Inbreeding vs Attraction
5. Legacy vs Innovation
6. Control vs Speed
The perfect setup – Digital Business World Congress will feature international pavilions, in which attendees will have the opportunity to meet and establish business relationships with the most innovative companies in each country. In this third edition, some countries, such as India, will participate for the first time, while others, like Sweden or Israel, have become a habitual partner of the show.
Our growth – The economic impact of the last edition of the event exceeded 30 million euros. Over 18.000 visitors will find the most cutting-edge technologies and knowledge during this three-day event with new networking and discussion areas. One of them is ‘Digital Business Club’, where executives can share ideas and business, thanks to crowdsourcing and collaboration.
The plot – More than 150 hours of conferences, transferring the knowledge of international speakers during keynotes, in the field of leadership ideas as Platform Economy with success stories on real tech applications to any kind of industry, like AI and IoT and industries such as Smart Cities & Public Sector, Travel & Hospitality or Industry 4.0.
Among the confirmed speakers so far there are Stuart Russel, world authority and leader of the World Economic Forum in Artificial Intelligence; Aristedes Mahairas, Head of the Cyber Operations / Cyber Division of the FBI in New York; Hanna Niemi-Hugaerts, Head of IoT Forum Virium in Helsinki with a worldwide example of SmartCity in Helsinki; Arun Sundararajan, expert in digital economy and the impact on the business network of the new models of the so-called Platform Economy; Tamara MacCleary, who will focus her contribution on the future of work and how candidates and employers will be; o Rahaf Harfoush, with a vision of digital business.
More information and registration https://www.des-madrid.com/
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