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ASCI calls out Dishnet, Magicbricks, and Salebhai for misleading ads

Image Credit: Flickr User Thomas Hobbs under CC BY-SA 2.0

The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 31 advertisements during December 2017. Out of which, 13 belonged to the healthcare category, seven to the education category, three to the food & beverages category and eight were from the ‘others’ category.

The ‘others’ category includes telco Aircel’s Dishnet Wireless Ltd, which said in its advertisement’s claim, (in Assamese), as translated in English, that its the “largest network in Assam with best quality of data and voice service”, and ASCI said that it was not substantiated with verifiable comparative data of the advertiser’s network and other network operators or through any third party validation.  The ASCI said that the ad is also misleading by exaggeration.

The same category also includes realty platform Magicbricks,for claiming in its advertisement that, “Get a Mercedes on every booking, “Get Flat Rs.35 lac discount and many more such deals” and “500+ exclusive deals”. The claim were not substantiated with evidence of the offer being officially offered and / or details regarding genuine customers who have availed of this offer, and ASCI called out these claims as misleading by gross exaggeration.

The council also called out e-commerce company Salebhai.com for claiming in its ad that it will give “flat 100% unlimited cash back on dry fruits”, with “no minimum purchase, no cap on cashback”, “Starting at Rs 114 Up to 33% off”. ASCI said that the claims were not substantiated. Ecommerce company’s other a claiming “best namkeen from across India”, was too not substantiated with any market / consumer survey data, or with any verifiable comparative data of the advertiser’s product and other similar products. The council said that these claims are misleading by exaggeration.

Our coverage on previous ASCI reports here

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